Welcome to HOOPP’s new branding! We’ve made some changes to HOOPP’s logo and our member resources, including hoopp.com and this newsletter.
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As you can see, our new logo has an updated look for a strong, reliable brand. The tree, which symbolizes stability and growth, is now more full and welcoming in appearance. The green is more vibrant with a brighter contrast to ensure that all our communications are easier to read, in print and on digital devices of all sizes, making them more accessible to members and the public.
And here’s what you’ll experience when you visit our redesigned website:
Improved navigation, whether you are using your desktop computer, tablet or smartphone
• Vivid colours with a brighter contrast for easier reading
• A more modern, vibrant and accessible design
• Enhanced content that will make it easier to find information about your pension
“We’ve made these changes to help be more in line with the new standards set out in the Accessibility for Ontarians with Disabilities Act,” said Jim Keohane, President & CEO. “These enhancements will help us better serve all our members, now and in the future.”
Our responsibility to our members is at the forefront of every project we undertake. To keep costs low, the refreshed logo will be phased in over time, so you may notice materials or systems that have not yet been updated. We appreciate your patience during this rollout.
We are excited to tell you that the new hoopp.com marks the beginning of a 12- to 18-month evolution in your online HOOPP experience. We look forward to sharing more details with you as we continue to make enhancements.